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^ A THEME
^ A COLLECTION
^ AN ITEM
Public \ Private \ ...
A series of thoughts and experiments about privacy, social media, and the
thoughts of Marshall McLuhan - a cultural theorist who perceived the
media-technology that we use as a thing with its own behaviour. With his famous quote:
'the medium is the message', wich he later changed into 'the medium is the massage'
he is claiming that it is not the 'what', that is trancieved by technology that is important, it is the 'how':
How the technology works and the dynamics that come allong with it, is what
really affects the way society works. This 'how' could be percieved as the intrinsic
quality of the technology, as the 'what' on a macro scale. It is my studio's interest to find out if it is
possible to intentionally design the macro scale 'what', if we can gain ownership about it as a society,
or if it it just something that cannot be controlled and has a life on its own.
The times these works where made was around 2011/2012, in response to the emergence of
social media, our increasing reliance on them and
way that this affects the dynamics of social coherence in our society. At that time, there
was the revolution in Egypt, in wich Twitter played an important role.
The speed in wich the protests gained momentum was something unforeseen,
but eventually the resiliance wasn't rooted deeply enough to change things
for the better. These works are in some way also about that: they are an expression of my concerns
about the change of pace in our social discourse, and the way that this affects our society.
In retrospect, the works and the words feel outdated, which is in itself interesting,
since it is only six years ago. The trouble with media that we face today, like the rise
fake news, populism, filter bubbling and mass manipulations of our emotions, are not only caused by intrinsic
qualities of the medium, but also by large scale implementation of neuronal network
algorithms aimed to sell more advertisements. These works might have become redundant, in some way, but I think that in this redundancy there can also be room for opportunity: For spectacle and new social glue.
My mini factory
For this project, redundant machines and technologies are being repurposed to become a fully automated mini smart-factory. By using old machines to automate labour we want to set up a small business that helps us earn a basic income, to cover the costs for doing artistic research.
The works in this series are an esoteric exploration on what it means to create something. They are about cultivating the happy accident, the unexpected thing that you could have come up in your mind, the thing that just happens while you where expecting something else. Those are often the best things. These things you could never have come up with yourself, but that you could only have made by experiment. That’s what the works in this series are about: They are about formalizing the interplay, the duality between both knowing and at the same time not knowing what you are doing: They are about process, methodology, and about finding rituals for creation.